See The Difference Between WhatsApp, WhatsApp Business, And WhatsApp Business API

See The Difference Between WhatsApp, WhatsApp Business, And WhatsApp Business API

The able below shows the Difference, Pros and Cons

WHATSAPP

WHATSAPP BUSINESS APP

                     API

This is best for personal use by individuals in one-on-one and group messages It is best for local businesses for one-on-one and group messages with templates and indication it’s a business chat -Best for automation of processes via API. Mainly for central support and call centers at medium to large companies
It used by individual users. iOS and Android Apps And this is used by individual users iOS and Android Apps It is mainly used by call centers or automated systems. No real mobile interface
Account made using a mobile phone number The account can be made using a mobile or landline phone number -Account made by applying for a  WhatsApp partner
     
App can exchange text messages, audio clips, multimedia, location, files and documents with a 100MB limit App can exchange text messages, audio clips, multimedia, location, files and documents with a 100MB limit API can send messages through session and template messaging. Template messaging must first be approved by WhatsApp
App can make voice and video calls App can make voice and video calls No calling capabilities
App can broadcast any content to a maximum of 256 contacts App can broadcast any content to a maximum of 256 contacts API broadcasts are not limited
App has no automation or quick replies App automation includes greeting messages, away messages, and quick replies Automation is achieved through API
App contacts are retrieved from phone contacts App contacts are retrieved from phone contacts and can be labeled Contacts are achieved through API

Pros

Cons

Pros

Cons

Pros

Cons

Friendly for users, install app and you are ready Account can only be used by one user on one device (two devices/numbers with TeleMessage) Friendly for users, install app and you are ready. Can install in parallel to WhatsApp App (requires a 2nd number you can get from TeleMessage) Account can only be used by one user on one device (two devices/numbers with TeleMessage) Can connect to WhatsApp Business Solution or into CRM via  integations. Automated API messages. Best utilized using APIs. Account creation requires approval.
Free messaging Message forwarding can only be done five times. No message automation. Free messaging. Basic automation. Allows installation of a 2nd WhatsApp on a single phone. Limited automation. Chats displayed as chats with a business. Can support an unlimited number of  users and devices Messages should be responded to within 24 hours.

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